Ross Taylor compares Virat Kohli to icons like Messi and Ronaldo, which underscores Kohli’s immense influence not only in cricket but in the broader landscape of global sports. With a staggering social media following (269 Million followers on Instagram), Kohli’s reach extends far beyond the boundaries of cricket, resonating with millions around the world.
It’s remarkable to see him stand shoulder to shoulder with giants like Messi and Ronaldo in terms of social media impact, a testament to his widespread appeal and the power of his platform. As the third most followed sportsperson on Instagram, Kohli’s presence reflects his status as a true sporting icon on the world stage.
Virat Kohli is a global superstar- Ross Taylor
Ross Taylor‘s perspective on the rise of social media and its impact on athletes’ endorsements reflected the evolving landscape of sports marketing. As social media platforms have grown in prominence, athletes have found new avenues to connect with fans and leverage their influence for endorsements. Taylor’s observation about fans trusting athletes’ choices in endorsements highlights the symbiotic relationship between athletes and their followers.
“Players are putting outposts endorsing products and things like that. Who would have thought of that in 2008?”
“Someone like Kohli, who is a superstar in the world of cricket, but is also a global superstar in the world of sports. In terms of Instagram and social media, he’s up there with Ronaldo and Messi!”
“Yeah, I think you are more accessible, I don’t think sportsmen are just as critiqued. I think movie stars, Bollywood stars, politicians are all under the microscope now because of social media but I don’t think that is a bad thing,” Taylor mentioned on “108 Not Out” podcast.
Influence of Kohli on Social Media
Virat Kohli‘s journey from his debut in 2008 to becoming one of cricket’s most celebrated players is truly remarkable. His prowess across all three formats of the game has earned him numerous accolades and a dedicated fan following. Kohli’s success on the cricket field has undoubtedly contributed to his soaring popularity on social media platforms like Instagram, where he recently achieved the milestone of 250 million followers, a first for an Indian.
Through his social media presence, Kohli has provided fans with glimpses into his personal and professional life, keeping them updated and engaged. Additionally, he has leveraged his massive following for brand endorsements, further solidifying his status as one of the most marketable athletes globally.
The evolution of social media in this peculiar manner has indeed revolutionized how athletes interact with their fans, offering them an intimate glimpse into their lives beyond the field of play. Players like R Ashwin, Jasprit Bumrah, and Rishabh Pant have started to embrace this trend by launching their own YouTube channels. Providing them with an opportunity to share behind-the-scenes moments, training routines, and personal insights directly with their fans.